Hola! My name is Lupe and I am a Tiohtiá:ke/Montreal-based, Argentinean art director, graphic designer, researcher and design thinker. My work is situated at the intersection of design practices with issues of power, identity and politics.
I hold a Bachelor in Fine Arts from Concordia University (Double Major in Design and Philosophy), and a Permaculture Design Certificate. Since 2016 I have been a member of co-design studio And Also Too, working alongside amazing people who inspire and challenge me every day.
Jauria is the platform from which I offer my freelance services as a designer for social justice. It’s the result of years learning from brave and talented friends and allies, combined with the never-ending questions brought about by my studies in philosophy and design theory.
My work seeks to support the efforts of community organizers, activists, artists and researchers in the making of a more just world. For this, I follow the Design Justice Principles, which call to actively listen and critically engage with areas and structures of oppression in design, starting with myself as a subject and my process as a designer. For teaching me the depth of this work, I am particularly indebted to previous collaborators and my team at And Also Too.
The communities I engage with and come from have powerful voices crucial to the design process. They posess knowledge, insight, skills and vision for designing alternatives that truly speak to their needs.
With this in mind, our exchanges take place in the form of brainstorming meetings, play sessions and thematic workshops. These encounters and group exercises are meant to bring our forces together in designing new visual languages for social change.
Want to know more about this process? Ready to work together on a new project? Then I’d love to hear from you!